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A
Short Chronology
Dan
Rudt
was hired by Westwood One Director of Production, Kevin
DeLany, to produce the weekly On the Garden Line
program in the Fall of 1990.
In
1992, the network moved NBC Talknet production from New
York to Washington, and
Rudt
was placed in charge of producing two nightly Talknet programs,
The Myrna Lamb Show and The Bruce Williams Show.
Dan
would produce The Bruce Williams Show and The
Dr. Harvey Ruben Show when Myrna Lamb left Westwood
One in 1993.
By
1995, The Bruce Williams Show had grown from 315
to 380 radio stations and was the most listened to nightly
talk radio program in America. Bruce Williams had been named
the 1994 Radio Talk Show Host of the Year by the National
Association of Radio Talk Show Hosts (NARTSH).
From
1995 to 1996, Dan produced The Bruce Williams Show,
the award-winning Source Report and the O'Leary/Kamber
Report.
The
Ultimate Satisfaction
The
most satisfying of the six programs that Rudt produced for
Westwood One was unquestionably the weekly, half-hour public
affairs magazine program, The Source Report, hosted
by NBC Radio News anchor, Dirk Van.
The
Source Report aired every weekend on 100 rock music
stations around the United States. The target audience were
young adults, 18-34.
More
so than any other program he produced, The Source Report's
success depended on a combination of Dan's understanding
of his audience and his awareness of current events and
socio-political trends and issues. Every week, Rudt researched
and selected two or three timely topics and booked guests
who had something insightful to offer the young adult audience.
Rudt
dealt with the serious issues in the program's opening segments
and offered lifestyle, entertainment-related, or offbeat
segments to close the program.
Some
of the opening segment topics included: controversy over
nuclear waste cleanup, the 20th anniversary of the fall
of Saigon, holocaust denial, the Brady Bill and handgun
control, gender equality in the workplace, religious fundamentalism
vs. modernism, growing violence among street gangs and many
other topics.
Singer
Judy Collins, who had travelled to the warring regions of
former Yugoslavia as a spokesperson for UNICEF, discussed
the effects that the warfare and genocide were having on
the children of the region.
Bianca
Jagger discussed her ongoing efforts to lobby Congress to
do more to stop drug trafficing from Central America.
Some
of the closing segments included film director Sidney Lumet
discussing day-to-day life in the acting profession, Peter,
Paul and Mary on their lives in the music world, law professor
James Gordon with a tongue-in-cheek look at surviving law
school, new media and popular culture guru Doug Rushkoff
on some of the stranger ways in which people were using
the newly popular Internet, and segments on Woodstock II,
the new Rock and Roll Museum and Hall of Fame, and the age
old, nagging question - were those really UFOs that landed
in Roswell, New Mexico?
The
Source Report demanded excellent written and verbal
communication skills. Rudt wrote background information
and scripted a program introduction, segment introductions
and interviews for the host.
Rudt's
creativity and editing skills also were called in to play.
Each week, he selected two or three pieces of rock music
with lyrics that were relevant to the topics of that week's
program. He selected the particular lines of each song to
include in the segment introductions. After editing each
of the finished interviews, Dan mixed the show's opening
and closing theme music with the rock music segments and
the taped introductions and interviews. Dan then edited
the final product to a 29 minute and 50 second program that
was ready for national broadcast.
Producing
Call-in Programs
Producing
a live, call-in, talk program is somewhat like drinking
a pot of coffee and then meditating for three hours straight.
(In Dan's case, with two Talknet programs every evening,
it was six hours straight.) The feeling is a combination
of heightened sensory awareness and the self-assuredness
that one needs in order to make a never-ending series of
snap decions, one after another.
The
producer is ultimately responsible for every aspect of every
program. Before the program goes live, the producer must
be certain that each player is ready to perform his or her
duties and that all the necessary equipment is functioning
properly. Are the host, engineer, master control operator,
operations manager and producer all ready? Is the assigned
satellite channel ready to carry the program? Is a taped,
backup program rolling in case telephone service is disrupted?
Are all the commercials ready to play at their assigned
times? Does the host have commercials and promotional spots
to record? Are there any special announcements that the
host must make? Are all the clocks set to the right time?
Once
the theme music begins, the producer screens all telephone
callers, watches the clock to cue the host and engineer
for commercial breaks, and somehow listens to the show.
Did the host just say something that will offend a sponsor?
Is the current conversation going on too long? Is it time
to tell the host to move on?
The
producer's greatest, single contribution to the call-in
show is in the call screening process. Rudt controlled the
direction of the program by deciding which calls to take,
and in what order. A producer has thirty seconds, at most,
to determine if a caller's question will be appropriate
at any given time, and sixty seconds or so to decide if
this particular caller is going to entertain the listeners,
or is even capable of carrying on a conversation.
The
producer also has to anticipate disruptions - "Turn
off your radio, please, and listen on the telephone."
- and ensure the best sound quality possible - "Are
you on a cordless phone? Is that humming noise coming from
your refrigerator? Would you move away from the refrigerator
and switch phones, please?"
The
quality of the final product, the completed call-in show,
depends on how well the entire production team works together,
on the producer's decisions and the host's ability to entertain
and inform the audience.
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